Price Point Mower Article
You see the ads every Sunday from your local 釘ig Box Stores? you know the ones, the orange place and the
blue place. They advertise a brand new
John Deere mower at a price point comparable to brands with far less reputation.
Like you I was amazed that they could sell the thing for such a great price. The John Deere 42″
X300 shown in the adjacent photo retails for $3,099.99. The
John Deere BG20444 (sometimes also sold as the
LA105) shown in the photo below retails for $1,499.00. The BG20444 is a model sold exclusively at Home Depot.
Apples To Apples?
Both of these are John Deere 42″ mowers. The one from HD is a model manufactured
exclusively for HD. Hereç—´ where the problem starts. The big box stores have made deals with manufactures to supply exclusive products at attractive price points. I know there are many people who will argue this fact and say there is no difference. However, go to the John Deere site and search for Model BG20444, you will not find it. You will find the
LA105 which is a similar tractor but the BG20444 was manufactured specifically for HD.
Whether you agree or disagree with this argument is really no big deal. What is a big deal is paying attention to specifications and truly understanding what youæ±*e about to buy. The reality is that high end brands (like John Deere and many others) have jumped on the big box store wagon and started manufacturing lower price point products so they don稚 miss out on sales. The old saying holds true, you get what you paid for.
I bring this up because I致e had the pleasure of speaking with some John Deere dealers that are frustrated with the results of this practice. They end up seeing the customers when something breaks or doesn稚 work correctly anymore. The number of John Deere mowers now sold in this Country is huge because of the lower price points. However, the lower price (lower quality ?) mowers are far more prone to break down and suffer from wear and tear. The cheaper models show up in their repair shops repeatedly for worn out and broken parts. When they explain to the customer that there is a huge difference between a lower priced model purchased at the big box store and a upgraded model they might find at a dealer the customer has a
hard time understanding.
The big box stores and manufacturers (yes I blame them both!) play some interesting games with the specifications to trick the average Joe. For instance, the two models I致e compared here do not have the same size engine. In fact, the cheaper model has a larger motor, 19.5 HP, while the X300 only has a
17 HP engine. So an unsuspecting customer might stop right there and think the larger motor and cheaper price must mean he痴 getting a better deal. The reality is the bigger motor isn稚 as nice as the smaller motor and the rest of the machine is no where as good quality (plastic parts, thinner metal frames, etc).
When I purchased my X300 the dealer was pretty blunt with me. He said listen, if you want to buy half the machine then we値l sell you one of those or go back down the hill to the orange building and get one. But make sure you save the other $1,400 because you値l need it repairing the cheaper model. I知 no dummy and I know that you get what you pay for so it wasn稚 a hard decision for me.
The bottom line is this, if you see something that seems too good to be true, IT IS! Please understand how these franchises are operating in this country and do your research before you make a major purchase and find yourself unsatisfied later. Secondly, don稚 blame the
repair man for the expensive frequent repairs if you choose the cheaper model. I壇 like to say that I believe the blame goes to John Deere and the big box stores for reducing their quality to make a sale. However, I understand that the market place is a tough place to survive.
