Opinions on changing company name

I have some problems with the name I have right now and having a laywer would be far too expensive for what I need. So, it leaves me with changing names as a final solution. Luckilly, the company is still "young" so the impact would not be as bad. I am just worried about loosing some clients. All tho, they recognise me by the work I do and my name. Not necessarily the company name. Another issue would be reputation. I don't want to lose it. And yes I do know it will cost me to change names, but it is cheaper than having a laywer fight for me.